Within six months of the relaunch of TCA Abu Dhabi's upgraded and refreshed destination digital product, the visitabudhabi.ae website has received in excess of 1.3 million hits with the number of site visits increasing by over 27% compared to traffic within Q3 and Q4 of 2011. The number of unique visitors increased 21%, the number of pageviews 47%, while the average visit duration rose 34%.
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