More than 26 million Brits1(41%) are packing in two to four social arrangements per weeknight and two-thirds (59%) admit to leaving social events early for fear of missing out on something better according to new research* by lastminute.com, the UK's largest online hotel, travel and leisure specialist. The research has uncovered a new type of 'iSocial Butterfly' behaviour amongst Brits as the use of social media and smart phone technology begins to influence the way we socialise and relate to others.
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